Glossary Of Terms

KPI stands for Key Performance Indicator, a quantifiable measure used to evaluate the success of an organization, a department, or an individual in meeting their objectives. KPIs are critical metrics that help businesses track progress, identify areas for improvement, and make data-driven decisions to optimize performance and achieve strategic goals. The concept of KPIs has its roots in management...

eCommerce, short for electronic commerce, refers to the buying and selling of goods or services over the internet. It encompasses a wide range of commercial transactions, including online retail, wholesale, subscription-based services, and digital products. eCommerce has revolutionized the way businesses operate and consumers shop, offering convenience, accessibility, and a global reach that traditional...

B2C, or Business-to-Consumer, refers to the commercial transactions and relationships between businesses and individual consumers. In contrast to B2B (Business-to-Business), where companies sell products or services to other businesses, B2C involves selling directly to end-users for personal consumption. B2C transactions are often characterized by shorter sales cycles, lower-value purchases, and a...

B2B, short for Business-to-Business, refers to a commercial transaction or relationship between two businesses, rather than between a business and a consumer (B2C). In a B2B model, a company sells its products or services to another company, which may use those products or services for its own operations, or resell them to other businesses or consumers. B2B transactions often involve complex decision-making...