GTM Strategy for Startups That Want to Win
Trench-Proven GTM
We deliver actionable Go-To-Market strategies built entirely on 15 years of lived field experience across Fintech, Cyber, Medtech, Deeptech, Cleantech, and more. As embedded operators, we design your GTM blueprints from the ground up while aligning your vision with the real world behavior of your target buyers.
We Don’t Pretend to Know Your Business Better Than You Do.
We build your Go-To-Market strategy by embedding directly within your team, combining your know-how and expertise with our experience and research capabilities. This close alignment ensures every phase of the process is engineered to hit your business goals.
Internal Immersion & Ground Truth
We start by learning your company, your product, and your operation from the inside out. Working alongside your team, we interview your core staff and speak with potential customers. We want to know EVERYTHING - what works, what doesn’t, the bottlenecks, and the real challenges you face.
Independent Field Research
Once we have the internal picture, we step out into the field to cross-reference those insights with market reality. We read, investigate, and consult with industry experts to stress-test assumptions, ensuring the strategy is built on current, real-world conditions.
Competitor, Persona & Channel Strategy
We dissect your competitors to find open market gaps your product can own. From there, we define your precise ICP and granular persona segmentations, building tailored messaging blueprints for each. Finally, we pinpoint exactly where your high-intent buyers operate, designing a cost-effective distribution plan built to hit your business goals.
A GTM Strategy for Startups Your Team Can Actually Execute
We deliver your Go-To-Market strategy in simple language that you and your team can understand and implement immediately. Once the plan is ready, you choose how to run it: execute it completely on your own, have us guide your team through the process, or let us take full ownership of the execution for you.
The Core Playbook
A no-fluff guide that defines exactly how your product stands out in a crowded market, giving your product, marketing, and sales teams one unified language to sell with.
The Buyer Matrix
A clear, realistic breakdown of your target accounts and the exact decision-makers you need to reach, so your sales team doesn't waste time on the wrong profiles.
The Actionable Channel Blueprint
A practical roadmap showing exactly where your buyers spend their time, which marketing channels will actually drive results, and how to allocate your budget effectively.
The Launch Sequence
A step-by-step implementation plan with concrete milestones, clear action items, and the exact tools needed to get your new GTM strategy off the ground fast.
Some of our former clients
From early-stage startups to scaling technical companies
The Word.
"When it comes to inbound lead generation for B2B, Elad is absolutely a genius... LinkedIn started giving us serious leads."
"Sivan is sharp and reliable and brings a sense of professionalism and calm. Working with her is always a great experience."
"Sivan is a seasoned professional. She crafted a clear marketing strategy and set up a structured weekly execution plan."
"Elad understands the startup's budget constraints and works in efficiency... managing lean and cost-effective strategies."
"Sivan brings a highly professional approach – fresh thinking and sharp execution. We're happy to be working with Sivan."
"Elad never felt like an external consultant. He truly became part of the team and cared deeply about success."
"Elad is the best marketing partner. He's an outside-the-box thinker. The ideas he gave us are core activities."
"Elad has been a game changer. He quickly became a true team player, taking ownership when it mattered most."
"When it comes to marketing, Elad is a rock star. He helped us build our infrastructure from the ground up."
"What stood out most was that Elad genuinely cared about our success and approached the work in a very hands-on, boutique way. I highly recommend him to anyone looking for a professional who combines real expertise with a personal approach."
"Working with Elad has been such a great experience. He brings smart ideas, real dedication, and a calm, can-do attitude to everything he does."
"Elad combines deep, hands-on expertise with a rare ability to guide, challenge, and empower founders—always with a positive attitude and genuine care."
Ready to turn your strategy into a growth engine?
Stop paying for high-level advice that never leaves the slide deck. Let's build the infrastructure your company deserves.