Many start-ups and new firms encounter the main problem of lack of clarity when it comes to their marketing strategy. Most of them do not know how to manage what they have; therefore, they end up using their time and resources in unnecessary strategies that will not benefit them. This is where a fractional CMO comes in. A fractional CMO can fulfill the needs of a business without employing a dedicated full-time executive to carry out the marketing tasks.
A fractional CMO is a marketing expert who works on a limited basis for a limited number of hours per week to create a marketing plan. They are less concerned with the local tactics and overall market acceptance, strategic specifications, and developments since they do not have high overhead costs and do not work full-time.
The first 90 days are critical. This is where they check, plan, and execute basic promotional techniques that are vital for income generation. But let’s see what it is possible to accomplish with a fractional CMO in three months.
Month 1: Laying the Foundation
The first little phase is identified as the establishing understanding phase and is mainly focused on the business. A fractional CMO reviews this information in approximately the current situation in the company, its customers, and rivals.
They start by identifying gaps. What’s working? What’s not? They demonstrate how it is used to make observations of strengths and weaknesses by analyzing data. They also get to see how the brand is situated in the marketplace.
Messaging is another priority. Most startups have difficulties in how to explain what they do and as a result, people do not have a clear understanding of what they do. A fractional CMO decides on amendments to be made to the brand messages to reach the targeted consumers.
In the first base, it is aimed at defining the general direction. If this is not done, then what is the marketing efforts being invested in will not have a clear focus and direction in achieving the desired results.
Month 2: Implementing Quick Wins
The second month is regarding making a quick as well as significant change.
The first of the changes in the current strategies is to enhance the URL or the website. A fractional CMO makes sure that the site is easily convertible, optimized for mobile use, and also its ranking on search engines. Content optimization is made to increase the number of visitors to a specific site from a search engine.
Other important areas include lead acquisition. They also know and mobilize the most effective marketing channels. If a firm is not aggressively using social media or email marketing then they develop campaigns for sales promotion.
Paid advertising is the one that is going through the process of making refinement for better performance. If the company is running ads, a fractional CMO reassures the ads are made to the right target market. Budgeting is done in a way that would also help in getting the maximum amount of return on the investment made.
The second month will be equally important in terms of the overall business development, and specifically: the company will observe the increased traffic, visitors’ engagement, as well as the improvement in the quality of leads generated through the use of various online marketing methods.
Month 3: Scaling and Refining
The third month is about refining the strategies that have shown promise in the very first and second months. On the other hand, a fractional CMO remolds a strategy depending upon the results he or she gets.
Conversation rates improve as there has been an enhancement of sequences through emails. Social media engagement is done to determine which message type gains the most attention. Organic and paid ad campaigns are modified depending on the analysis of efficiency.
Brand positioning is further strengthened. They make great efforts to modify the message being passed to the customers to gain a much better response from them.
At this stage, long-term marketing strategies are brought out into the operational field. Outsourced content is organized and strategized a content marketing plan it outlines, communication with valuable partnerships made and discussed, and the automation tools are put in place.
At the 90-day mark, the marketing is not more of a collection of miscellaneous activities. The company has a big data marketing plan which is well-articulated with the possibilities of growth.
Why 90 Days Matter
The final one is that often small businesses and startups do not hire marketing leaders as soon as possible. They suppose that marketing does not work when it does not bring the results as fast as they expect. However, a Fractional CMO helps in growth by identifying the correct priority areas and devoting concentrations to it.
Within 90 days, they turned marketing into somewhat of a science where it was previously a very random activity. Thus, there is heightened brand awareness, improved leads, and increased possible revenues.
Why a Fractional CMO Is a Smart Investment
It is also costly to hire a top-notch full-time CMO since most startups will not be financially equipped to accommodate such an expense. They, therefore, seek an affordable solution, which a fractional CMO provides with a similar level of service.
It is a sort of leadership that does not require long-term investment, which can help companies to expand their marketing efforts without significant financial damage. In this light, three months’ deliverables that Ngin are capable of making makes it worthy an investment.
Final Thoughts
Some fractions of a CMO’s job can take only 90 days to impact a company’s marketing direction significantly. They envision a clear-cut plan, perform quick early successes, and systematically plan long-term strategic growth.
This is where a fractional CMO comes in handy for startups who are keen on scaling their businesses without having to spend a lot of money. If you are eager to push the button for a business boost, CMO’vate is exactly what you need. Do not hesitate to contact us to get an appointment that will commence the process.
