We Are Your
Results-Driven Fractional CMOs
CMO’vate is led by Elad Itzkovitch & Sivan Melamed, senior marketers working exclusively with startups and tech companies that dream big, move fast, and aren’t afraid to innovate.
Partners in Business & Life
CMO’vate is a unique partnership founded by Sivan and Elad. We are partners in driving your brand’s growth, and we are partners in real life. This powerful alignment brings an unparalleled level of dedication, seamless synchronization, and trust to your business that traditional agencies simply cannot replicate.
While each of us completely owns and manages their specific client portfolio, we constantly collaborate behind the scenes. We share strategic insights, challenge each other’s ideas, and ensure that every single client benefits from our combined collective brainpower.
A True Global Blueprint
Based in the Netherlands, we drive powerful marketing operations for disruptive companies worldwide, bridging ecosystems across the US, Europe, and Israel.
Israeli Drive
Bringing the ultimate norms of the Startup Nation: rapid execution, positive audacity, high velocity, and relentless problem-solving under pressure.
American Standard
Built on a flawless American standard—focusing on highly scalable GTM methodologies, funnel optimization, and strict ROI measurement.
European Sophistication
Infusing European structure, cultural agility, and global poise to build sustainable international brands that dominate long-term markets.
The Minds Behind CMO’vate
“Marketing is an operational engine. I live and breathe rapid growth, ensuring tech companies translate innovation into market dominance.”
Sivan has been living and breathing marketing for over 15 years. Driven by an absolute love for cutting-edge innovation, she works closely with Deep Tech companies operating at the absolute frontier of technological progress. Sivan possesses deep domain expertise in HealthTech, Medical Devices, and Gaming. She thrives in high-velocity environments and loves running fast to hit aggressive milestones.
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“Modern acquisition relies on precise positioning. We build multi-channel engines that connect every brand interaction.”
Elad is an expert Fractional CMO with a proven track record of guiding startups to successful exits and massive funding rounds. Deeply passionate about organic growth (SEO) and complex social media strategies, he is a firm believer in high-precision market positioning and crafting flawless 360° touchpoints. Elad operates across diverse sectors, specializing in Agriculture, Heavy Industry, and Medical spaces.
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Years in Marketing
& Large Funding Rounds
Client Footprint
Niche Target Segment
Some of our former clients
From early-stage startups to scaling technical companies
The Word.
“When it comes to inbound lead generation for B2B, Elad is absolutely a genius… LinkedIn started giving us serious leads.”
“Sivan is sharp and reliable and brings a sense of professionalism and calm. Working with her is always a great experience.”
“Sivan is a seasoned professional. She crafted a clear marketing strategy and set up a structured weekly execution plan.”
“Elad understands the startup’s budget constraints and works in efficiency… managing lean and cost-effective strategies.”
“Sivan brings a highly professional approach – fresh thinking and sharp execution. We’re happy to be working with Sivan.”
“Elad never felt like an external consultant. He truly became part of the team and cared deeply about success.”
“Elad is the best marketing partner. He’s an outside-the-box thinker. The ideas he gave us are core activities.”
“Elad has been a game changer. He quickly became a true team player, taking ownership when it mattered most.”
“When it comes to marketing, Elad is a rock star. He helped us build our infrastructure from the ground up.”
“What stood out most was that Elad genuinely cared about our success and approached the work in a very hands-on, boutique way. I highly recommend him to anyone looking for a professional who combines real expertise with a personal approach.”
“Working with Elad has been such a great experience. He brings smart ideas, real dedication, and a calm, can-do attitude to everything he does.”
“Elad combines deep, hands-on expertise with a rare ability to guide, challenge, and empower founders—always with a positive attitude and genuine care.”
Ready to turn your strategy into a growth engine?
Stop paying for high-level advice that never leaves the slide deck. Let’s build the infrastructure your company deserves.