Unlike many analytics experts who merely deliver spreadsheets, I focus on the ‘so what?’ aspect of analytics. That means not just presenting data, but interpreting it in the context of your broader business and marketing efforts. Your analytics should not only measure but guide your strategies.
The process
1
Initial Data Audit
Understanding the existing data ecosystem.
2
KPI Identification
Determining the critical metrics that align with your business goals.
3
Tool Selection
With hundreds of data collection and reporting tools available, I help you choose the one best suited to your business needs.
4
Data Collection
Gathering data from multiple sources.
5
Analysis
Interpreting data for actionable insights.
6
Reporting
Periodic reviews and adjustments to ensure we are meeting set objectives and adapting to any market changes.