Fractional CMO Services | Strategy Means Nothing Without Execution

Strategy is nothing without execution.
We provide both.

15 years of experience turning startup visions into exits and funding rounds. As your Fractional CMO Services team, we don’t just deliver a high-level roadmap; we build the marketing engine and drive it ourselves.

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Fractional CMO Services for Startup Companies

Some of our former clients

From early-stage startups to scaling technical companies

Strategic Growth

The Fractional CMO Service Your Board Wishes You Hired Sooner.

Most companies have a gap between their vision and their tech-stack. We fill it.

CMO’vate is led by Elad Itzkovitch and Sivan Melamed, two senior CMOs with 15 years of experience in the B2B tech industry. We don't hire interns, and we never delegate to account managers. You get our combined expertise in Marketing Engineering and Strategic Growth on every single workflow we build.

Strategic CMO Leadership for Every Growth Milestone.

Early Stage:
Foundations

Building the groundwork for your first clients.
Building the engine correctly from day one.
ICP definition & Market positioning.
Marketing tech-stack setup from day one.
Action: Securing design partners and your first clients.

Growth Stage:
Scalability

Turning your strategy into a high-performance machine.
Infrastructure: Scalable tech-stack connecting marketing, sales, and data.
Automation: Custom automations (N8N, Hubspot, Claude, etc.) and lead-routing workflows.
Operations: Full ownership of performance campaigns with transparent ROI dashboards.

Exit/M&A Stage:
Maximizing Valuation

Preparation for Acquisition: We transform your marketing into a high-value asset.
Audit: Fixing attribution gaps and ensuring data integrity.
Due Diligence: Building a transparent, traceable growth engine.
Value: Maximizing valuation to withstand rigorous investor scrutiny.

We specialize in complex sectors where marketing precision is a business requirement, not an option.

Our experience isn't just about "marketing"; it’s about navigating the technical and regulatory nuances of the world’s most demanding industries:

15 years of navigating the unique friction points of these industries. We know the players, the playbooks, and the pitfalls.

FinTech & MedTech

Cyber Security & Industrial Tech

Deep Tech & Sustainability

SaaS

Cleantech & Agriculture

The Word.

"When it comes to inbound lead generation for B2B, Elad is absolutely a genius... LinkedIn started giving us serious leads."

"Sivan is sharp and reliable and brings a sense of professionalism and calm. Working with her is always a great experience."

"Sivan is a seasoned professional. She crafted a clear marketing strategy and set up a structured weekly execution plan."

"Elad understands the startup's budget constraints and works in efficiency... managing lean and cost-effective strategies."

"Sivan brings a highly professional approach – fresh thinking and sharp execution. We're happy to be working with Sivan."

"Elad never felt like an external consultant. He truly became part of the team and cared deeply about success."

"Elad is the best marketing partner. He's an outside-the-box thinker. The ideas he gave us are core activities."

"Elad has been a game changer. He quickly became a true team player, taking ownership when it mattered most."

"When it comes to marketing, Elad is a rock star. He helped us build our infrastructure from the ground up."

"What stood out most was that Elad genuinely cared about our success and approached the work in a very hands-on, boutique way. I highly recommend him to anyone looking for a professional who combines real expertise with a personal approach."

"Working with Elad has been such a great experience. He brings smart ideas, real dedication, and a calm, can-do attitude to everything he does."

"Elad combines deep, hands-on expertise with a rare ability to guide, challenge, and empower founders—always with a positive attitude and genuine care."

Strategy is nothing without execution.We provide both.

Some of our former clients

The Fractional CMO Service Your Board Wishes You Hired Sooner.

Elad Itzkovitch

Sivan Melamed

Strategic CMO Leadership for Every Growth Milestone.

We specialize in complex sectors where marketing precision is a business requirement, not an option.

The Word.

Ready to turn your strategy into a growth engine?

Strategy is nothing without execution.
We provide both.