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Fractional & Outsourced CMO Services for B2B Tech Startups

Hire a senior CMO leadership, on – demand. Growth partner to work as part of your team and not as an agency.

Trusted by high-growth startups and global tech leaders

Since 2020 we’ve driven Millions in ARR across 42 startups in the US, EU, and Israel.

Our Fractional CMO embeds deeply within your leadership circle and partnering with your executive team to define clear, data-driven strategic priorities and establish a roadmap for sustainable growth.

From there, they roll up their sleeves and jump straight into the trenches, collaborating shoulder-to-shoulder with your startup’s marketers, product owners and analysts.

Together, we’ll launch high-impact campaigns, continuously refine and optimize each channel, and overcome every hurdle, so that your marketing engine doesn’t just start, but hums at peak performance.

At CMO’vate, You Get The Founders As Your Fractional CMOs

Elad Itzkovitch

Co-Founder & CEO

B2B Marketing Strategist

With over 10 years of experience as a CMO for leading tech startups and companies, Elad specializes in helping technology businesses achieve sustainable growth through strategic marketing and hands-on campaign management.

His expertise spans across startups, service providers and product companies, ensuring clients receive both strategic vision and practical implementation that drives measurable results.

Sivan Melamed

Co-Founder & CMO

Tech Marketing Expert

With more than 10 years of extensive experience leading marketing at high-growth B2B tech ventures, Sivan specializes in crafting clear, data-driven demand strategies and agile go-to-market execution that resonate with both investors and customers.

Her expertise spans hands-on campaign launches, automated nurture workflows, and executive-level alignment, ensuring every initiative moves seamlessly from strategic planning to measurable pipeline growth.

Why Our Outsourced CMO Model Wins

We're your Fractional CMO but fully inside.

You get all the value of a senior CMO without hiring one full-time.

RevSprint™ – 90-Day Fractional CMO Playbook

Discovery & Audit

From scratch or from chaos. We define who you're targeting, what you're saying, where to say it, and why it matters.

90-Day Playbook

We deliver a week-by-week roadmap, complete with live dashboards.

We Launch & Iterate

Campaigns go live in days, not weeks—A/B tests and pivots guided by real-time data.

Why Our Fractional CMO Model Wins

Our approach combines senior-level marketing leadership with true operational agility, embedding a seasoned strategist directly into your team without the overhead of a full-time hire.

You gain on-demand expertise that adapts to your business rhythm, scaling up support during critical launches, dialing back during quiet periods, and always remaining laser-focused on the initiatives that drive momentum.

By partnering closely with your existing stakeholders, we bridge the gap between high-level vision and day-to-day execution, ensuring every tactic aligns with your long-term goals.

This flexible, outcome-first framework empowers startups to move confidently, capitalize on emerging opportunities, and maintain a lean cost structure – all while benefiting from proven CMO-grade guidance.

Who Is This For?

We've Done It With Startups Around the World

CMO’vate has scaled revenue engines for 40+ venture-backed startups on three continents.

Success Stories

Frequently Asked Questions for Fractional CMO Services

What does a Fractional CMO do that an agency or marketing manager can’t?

A Fractional CMO owns both strategy and execution. We sit in your leadership meetings, set KPIs, align with investor narratives, and then drive the day-to-day campaigns alongside your team. Agencies deliver projects; managers need direction. We provide senior C-level judgment, cross-channel playbooks, and hands-on delivery without the cost or hiring risk of a full-time executive.

How quickly will we see measurable results after you start?

Clients typically see a lift in qualified pipeline within 30 days and a clear, dashboard-tracked revenue plan by day 90. Because campaigns launch in the first week and iterate daily, early signals (CTR, reply rates, demo bookings) surface fast, feeding real-time adjustments that compound growth every sprint.

What does the engagement cost, and how is pricing structured?

We work on a flexible monthly retainer that scales with scope and urgency anywhere from $1,500 to $10,000 per month. The retainer covers strategic leadership, daily execution, and all reporting. No hidden extras: you pay only for the level of CMO involvement your stage demands, and can adjust up or down with 30-days’ notice.

How many hours per week will the Fractional CMO be embedded with our team?

Usually clients can expect 1–2 full days a week of direct CMO time which is split across leadership calls, Slack, async reviews, and real-time campaign tweaks. Need more muscle for a launch or fundraise sprint? We scale bandwidth on demand and dial it back during quieter weeks, so you only pay for impact.

Which KPIs do you track and report on to prove ROI?

Primary metrics include qualified pipeline, ARR added, CAC : LTV, conversion rates by funnel stage, paid-channel ROAS, and campaign reply/meeting rates. All KPIs surface in shared live dashboards and weekly Loom walkthroughs, so founders and investors see in real time the actual traction and not vanity numbers.

How do you integrate with our existing marketers, sales reps, and leadership meetings?

We “plug in” on day one: join your Slack, stand-ups, Jira/Asana boards, and monthly board decks. The CMO sets channel owners, defines sprint goals, and coaches internal talent while aligning sales, product, and customer success around one revenue narrative, eliminating silos and duplicated work.

Can you scale up or down as our needs change?

Yes. The engagement is flexible by design: ramp to full-throttle during launches, fundraising, or market entries, then taper to advisory cadence when momentum is established. No long-term lock-ins. We ask for 30-day notice to adjust scope, keeping costs lean and response time high.

What industries and growth stages have you led before, and can you share success stories?

We’ve served 60+ B2B tech startups across SaaS, AI, DevTools, ClimateTech, Services, eCommerce, HRTech. Cybersecurity, Blockchain & Crypto, Web3, Industrial & Manufacturing,, and FinTech in the US, Europe, and Israel. We guided them from post-PMF through Series B. Wins include a SaaS platform that hit $3M ARR in 18 months, and a deep-tech firm whose Series A oversubscribed by 40%.

Stop "Figuring It Out" and Start
Building!

Let’s talk. No pressure, no fluff. Just real conversation about where you are and how we can help.

Your Growth Starts With A Conversation

Schedule your free consultation to discover how our Fractional CMO services can accelerate your startup’s growth.