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FRACTIONAL CMO

Get More Than a CMO. Get a Marketing Partner

Maximize Impact, Minimize Costs With CMO'vate Tailored Marketing Services

Our CMO service is the flagship offering of CMO’vate. It provides the unique opportunity to have Elad Itzkovitch, our experienced Chief Marketing Officer, act as your part-time marketing advisor. This means Elad will handle all your marketing needs and be your trusted partner for any critical business decision. By engaging CMO’vate as your Fractional CMO, you gain full access to our services, network, expertise, and growth initiatives, all at a fraction of the cost of a full-time CMO.

Our CMO services take a holistic approach, covering all aspects of marketing. This includes crafting comprehensive 360-degree marketing plans, conducting in-depth market research, developing compelling branding and messaging, creating engaging design and content, running effective paid campaigns on various platforms, building robust marketing funnels, implementing marketing automation and integrations, managing social media, optimizing CRM systems, and much more. And we offer all these services at a competitive price, serving as your trusted external marketing partner.

Over the years, CMO’vate has had the privilege of supporting numerous startups across the globe, guiding them to consistent growth and success. We have a proven track record of working with B2B companies from diverse sectors, including Fintech, Cybersecurity, Services, HRtech, CAD, AI, agro, Water technologies, Cleantech, Renewable energy, and more. Our experience and expertise have helped these companies achieve their marketing goals and stand out in their respective industries.

Our journeys differ from client to client and always look different. Our service is fully customized to the client’s needs. As C-levels, we usually work directly with the founders and the top management of the company, meeting them a few times a week to ensure high-end performance delivery.

Strategic Oversight

We are setting up both short and long-term marketing goals and objectives.

Team Management

Overseeing the entire marketing team and ensuring alignment with the company’s goals.

Executive-Level Decision Making

Being a part of significant decisions that will impact the marketing outlook of your business.

Short- and Long-term Planning

Our strategic plans cover both immediate and future needs, providing a roadmap for your marketing success. This comprehensive approach ensures that no opportunity is overlooked and that your marketing efforts are always on track.

Our CMO Process

Comprehensive Understanding

Strategy Development

Smart Implementation

Ongoing Management

Benefits of Fractional CMO

The concept of a Fractional CMO offers numerous benefits, making it an attractive option for many companies. It provides the same level of executive expertise as a full-time CMO, but on a part-time basis, saving costs and offering flexibility. However, the advantages go beyond price, with the ability to tap into fresh ideas, new methods, and exposure to new marketing techniques and tools.

A few reasons for the popularity of part-time CMOs among startup companies are their flexibility, specialization, and agility in their work. Unlike marketing agencies, the CMO acts as a one-person show and adapts your marketing plan to your needs without the pressure to promote the rest of the agency’s services. The fact that the CMO also works for other clients enables companies to constantly enjoy fresh ideas, new methods, and exposure to new marketing techniques and tools.

Fractional CMO Responsibilities

Comprehensive Marketing Strategy

A fractional CMO’s primary responsibility is to evaluate a company’s existing marketing efforts and develop a holistic strategy that aligns with the company’s broader objectives and goals.

Marketing
Vision

Creating a clear vision to enhance brand awareness, encourage customer engagement, and drive revenue via new streams to the company.

Marketing Technologies Implementations

An integral part of this process is identifying, evaluating, and implementing the right digital marketing tools and technologies to meet each client’s unique needs.

Crafting Data
Analytics

Using data analytics to make informed decisions about marketing strategies, targeting, and campaign optimization.

Branding &
Positioning

Differentiating the company from its competitors via unique storytelling and highlighting its unique value proposition.

Lead
Generation

Provide qualified warm leads to the company at the lowest possible cost by planning, developing, setting up, overseeing, and maintaining various marketing channels.

Sales
Support

Creating nurturing funnels and other sales support initiatives for the sales department. As a concept, we at CMO’vate believe that the salespeople are the actual clients of the Marketers.

Marketing and Sales Alignment

Ensure a smooth transfer of leads from marketing to sales, as well as feedback and requests.

They're efficient, hard workers, and really care about our company. They're just on it, all the time, and it's fun working with them. They benefited the company in several ways:

Elad and the team (at CMO'vate) understand startup's budget constraints and are able to work efficiency, managing lean and cost effective marketing strategies to ensure that we're not overspending, but still achieving impactful results.
They increased the number and quality of our leads. They implemented targeted campaigns and optimized them all the time.
They demonstrated an exceptional ability to make the most out of our limited resources. It's not just about budgeting, but also about time and manpower!
They keep abreast of market trends, adjusting strategies swiftly.
Beyond just the great outcomes, Elad and the team are great to work with. A mix of professionalism and amiability that makes working together enjoyable.

When it comes to marketing, Elad and his team are truly Rock Stars. They helped us build our entire marketing infrastructure from the ground up. Elad was deeply involved, working closely with us and becoming an essential part of our team. He took our project personally and even shared new ideas for improvement in the middle of the night. I can't recommend his services enough!

Elad Itzkovitch is an amazing inbound lead generator for B2B on LinkedIn. We have always known we have a lot of potential there, but we have never managed to make it work. With the help of CMO'vate, it became clearer. The team worked with Elad to position the company’s leaders as thought leaders, create engaging content, and connect with the right people on LinkedIn using automated tools. After a few weeks, LinkedIn started giving us serious leads. We were very pleased.

Elad’s extensive knowledge and use of LinkedIn for B2B lead generation was a game changer for us. His strategies in positioning our company leaders as thought leaders and creating engaging content helped us tap into new lead sources efficiently.

CMO'vate are outside-the-box thinkers. The ideas they gave us are invaluable and are now core marketing activities in the business.

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