Get More Than a CMO
Get a Marketing Partner

Fractional CMO Services for Smooth Execution.

Maximize Impact, Minimize Costs

With CMO'vate Tailored Marketing Services

CMO service is the flag service of CMO’vate. The service offers the opportunity to have Elad Itzkovitch act as your part-time Chief Marketing Officer. That means Elad personally takes care of all your marketing needs and acts as your personal companion for any important business decision. In addition, having CMO’vate as your Fractional CMO, means full access to services, network,  know-how, and growth initiatives. 

With our holistic approach, our CMO services include writing 360-degree marketing plans, market research, branding and messaging, design, SEO and content creation, running paid campaigns on different platforms, creating marketing funnels, marketing automation and integrations, social media management, CRM implementations and optimization, and much more.  All at a reasonable price as your external vendor.

Over the years, CMO’vate had the privilege of supporting dozens of startups across the globe, leading them to constant growth and success. We worked with B2B companies from various sectors such as Fintech, Cybersecurity, Services, HRtech, CAD, AI, etc. In addition, we also worked with Agro, Water technologies, Cleantech, Renewable energy and more.

Our journeys differ from client to client and never look the same. Our service is fully customized to the needs of the client. As C levels, we usually work directly with the founders and the top management of the company, meeting them a few times a week to ensure a high-end performance delivery.

Strategic Oversight

Setting up both short and long-term marketing goals and objectives.

Team Management

Overseeing the entire marketing team and ensuring alignment with the company’s goals.

Executive-Level Decision Making

Being a part of major decisions that will impact the marketing outlook of your business.

Short- and Long-term Planning

Crafting strategic plans that cover immediate and future needs.

Our CMO Process


Comprehensive Understanding


Strategy Development


Smart Implementation


Ongoing Management

Benefits of Fractional CMO

The concept of Fractional CMO started to develop in the last few years when companies understood that they could enjoy the same level of executive expertise but on a part-time basis rather than paying tens of thousands of dollars for hiring an internal resource. However, in addition to the price, there are many other advantages to hiring an external CMO.

A few of the reasons for the concept of part-time CMO popularity among startup companies are flexibility, specialization, and agility in their work. Unlike marketing agencies, the CMO acts as a one-man show and adapts your marketing plan to your needs without the pressure in the back of promoting the rest of the services the agency has to offer. The fact that the CMO is working also for other clients, enables companies to constantly enjoy a stream of fresh ideas, new methods, and exposure to new marketing techniques and tools.  

Fractional CMO Responsibilities

When we work as CMOs for companies, we take care of the following aspects of the company:

  • Comprehensive Marketing Strategy: A fractional CMO’s primary responsibility is to evaluate a company’s existing marketing efforts and develop a holistic strategy that aligns with the company’s broader objectives and goals.

  • Marketing vision: Creating a clear vision to enhance brand awareness, encourage customer engagement, and drive revenue via new streams to the company. 

  • Marketing Technologies Implementations: An integral part of this process is identifying, evaluating, and implementing the right tools and technologies for digital marketing to meet the unique needs of each client.

  • Crafting Data Analytics:  Using data analytics to make informed decisions about marketing strategies, targeting, and campaigns optimization.

  • Branding & Positioning: Differentiating the company from its competitors via unique storytelling and highlighting its unique value proposition. 

  • Lead Generation: Provide qualified warm leads to the company at the lowest possible cost by planning, developing, setting up, overseeing, and maintaining various marketing channels. 

  • Sales Support: creating nurturing funnels and other sales support initiatives for the sales department. As a concept, we at CMO’vate believe that the salespeople are the real client of the Marketers.

  • Marketing and Sales Alignment: Ensure a smooth transfer of leads from Marketing to Sales, feedback, and requests.


A Fractional CMO offers the same level of executive marketing expertise as a traditional CMO but on a part-time, flexible basis. This allows you to benefit from high-caliber marketing leadership without the full-time commitment, perfectly aligning with the evolving needs of your company.

The Cost is flexible and based on the needs of the project. Yet, we can promise it will be cheaper than hiring a full time CMO.

We work with a wide range of businesses, including startups, corporations, industrial firms, and service providers. Yet, our comfort zone is B2B tech.

We don’t limit the number of weekly meetings and meet as much as required. Most of companies prefer meeting us twice a week but we can meet on a daily basis if required.

The first step is a consultation to assess your current marketing situation, goals, and challenges. From there, we’ll develop a customized marketing plan designed to achieve your business objectives. Once we agree on the way forward, the exciting work begins!

As the CMO service is our core business, it is managed and supervised by Elad Itzkovitch, Founder & CEO, as he acts as your direct Account Manager. Elad manages every aspect of your marketing efforts, ensuring that everything goes according to plan, and even take off his sleeves and do variety of tasks by himself. In addition, we have a team that can assist in activities that require special skills such as technical writing, design, web development and more.

No. We cover everything that is related to marketing. Such activities are SEO, setting up marketing infrastructure, content writing, automation & integrations, inbound & outbound, web development, design, social, conferences, PR, partnerships & influencers, Referral programs, strategy and consultation, business development, employer branding, and much more. If there’s a need – we will take care of that.  

Of course we do. Each of our clients get a clear dashboard that presents our activities and his progress with data related to website and campaigns performances, and sales funnel.


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Tel Aviv, Israel.

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